Jan-Louis Kruger is Head of Department of the Department of Linguistics at Macquarie University in Sydney, Australia. He is also extraordinary professor in the School of Languages on the Vaal Triangle Campus of North-West University in South Africa. He holds a PhD in English on the translation of narrative point of view. He has been involved in the teaching of and research into audiovisual translation since the late nineties and has completed projects on subtitler training, subtitling and multilingualism, subtitling in the classroom, and subtitling and immersion. He has also done work on AD, which ties in with his interest in narrative theory. His main research interests are the reception and processing of audiovisual translation products including investigations on cognitive load and psychological immersion combining eye-tracking, subjective measures and EEG. He is particularly interested in the role of AVT in narrative perspective, with a secondary interest in educational uses of AVT and media accessibility broadly. He is on the editorial board of the recently launched ESIST journal, JAT.